seerealbox
Revamped the Explore Tab to streamline content discovery
Team
1 Product Designer
2 Engineers
Timeline
Feb 2024 - May 2024
Discipline
Product Design
UX Architecture
Product Thinking
Tools
Figma
As Lead Product Designer, I drove this 0 →1 project, from strategy to design handoff, collaborating closely with engineers on technical constraints.
My Role
What is seerealbox?
Seerealbox is a social media app that revives authentic connections, content, and meaningful interactions in an age where social media often lacks authenticity.
Most users rely on the Explore Tab for quick content browsing. However, it only showcases two out of five distinct content types, limiting users from discovering content efficiently.
The project goals were:
Problem
Content is scattered across the app, with no centralized method for seamless browsing.
Design Challenge
How might we create a centralized experience that allows users to effortlessly discover, browse, and explore diverse content?
User Research
Through a survey of 50+ users on the seerealbox app, we learned that:
Users primarily use the Explore tab for quick browsing and discovery, favoring a glanceable experience over deep dives.
UX Architecture
To assess the current app’s information architecture and reorganize it effectively, I first mapped out its existing structure. Then, considering the types of content users may want to access, I restructured the architecture accordingly.
Design Explorations
Concept #1: Clearly split the content types
Splitting the content types made it very clear what kind of content users were consuming. However, it limited the ability to create a fully seamless content viewing experience.
Concept #2: Scatter the content types
Scattering the content types using visual icons or varied components still made it clear what type of content was being viewed, while allowing for a more seamless content viewing experience. Filters at the top made it easy for users to focus and get an overview of the specific content they wanted.
Solution
Turning the Explore Tab into a space for easy content discovery and browsing.
The final designs introduced four distinct content types in the Explore tab, along with a filtering option, creating a seamless and efficient browsing experience.
Final Reflection
Designing Lean for MVPs
In a fast-moving startup environment, I learned to design efficiently—creating polished, user-friendly MVPs without extensive research or testing. It sharpened my ability to prioritize what matters most and deliver impact within real-world constraints.
Thinking Beyond the Interface
Working end-to-end, I considered user flows, technical feasibility, and business needs—contributing not just visuals, but product decisions that moved the project forward.
WHAT I LEARNED
