MY ROLE
Product Design Intern
TEAM
1 Product Designer
2 Engineers
1 Product Manager
DISCIPLINE
Product Design
Product Thinking
UX Research
TIMELINE
May 2023 - Aug 2023
Business Problem
Panel Calls launched with low transcript engagement
Business Goal
Increase engagement to validate the product bet
Impact
15 → 40% MoM transcript engagement
Context
Tegus is a research platform for institutional investors who move millions of dollars based on proprietary insights. For these users, research must be fast, accurate, and completely uncompromised.
Problem
Panel Calls introduced more complexity as multiple speakers meant longer discussions and denser content. However, the transcript experience didn’t evolve. It reused the existing 1:1 interview transcript design, which wasn’t designed to handle multi-speaker conversations.
Solution
Speaker Identity System
Color, logo, and vertical bar work together to know who's speaking at a glance.
Context on Demand
Two access points for the same need:
keeping expert context accessible without interrupting reading.
Research Summary
High-value insights buried in a high-friction transcript design.
I ran a Hotjar survey with 350+ beta users and conducted 7 interviews. The pattern was consistent: investors weren't skipping Panel Calls, they were starting them and abandoning mid-read.
Two consistent friction points emerged:
Design · Speaker Differentiation
Finding the right level of visual guidance without overwhelming the reading experience.
The challenge wasn't just making speakers visually distinct. It was doing so without turning a dense research transcript into a noisy, color-heavy page that competed with the content itself.
OPTION A
Highlighting text by speaker
Highly glanceable
Color overwhelms the content itself
OPTION B
Lightweight vertical bars
Clean reading surface
Fast speaker recognition
Color guides without dominating
Design · Floating Expert Bio
Expert context that stays with you as you read.
The floating bio panel needed to keep expert context accessible throughout the transcript without competing with the content itself.
The core tension: investors need to quickly orient to who's speaking, but also go deeper on an expert when relevant. The panel needed to support both without forcing either.
OPTION A
Collapsed by default
Requires extra interaction just to see basic context
OPTION B
Expanded by default
Forces users to process full bios and transcript content simultaneously
OPTION C
Truncated by default
Orient at a glance, expand when needed
Matches how investors actually use context while reading
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