Aug 14, 2025
Business Problem
Panel Calls launched with low transcript engagement
Business Goal
Increase engagement to validate the product bet
Impact
15 → 40% MoM transcript engagement
Context
Designing for High-Stakes Speed
Tegus is a research platform for institutional investors who move millions of dollars based on proprietary insights. For these users, research must be fast, accurate, and completely uncompromised.
Panel Calls were Tegus's
first new content type.
Tegus's core product was the 1:1 expert interview: one investor, one expert, one perspective.
Panel Calls brought 3–5 experts into one session, giving investors multiple perspectives in a single read to deliver broader market insight faster.
Tegus's main content was 1:1 expert calls.
Expanded to Panel Calls for the first time.
Problem
Panel Call Transcripts were dense and
hard to extract insights from.
Investors skim, extract insights,
Solution
Speaker Identity System
Color, logo, and vertical bar work together to know who's speaking at a glance.
Neutral styling to reduce visual dominance
Anonymous Moderator
Company logo surfaces credibility at a glance
Expert Speaker
Expert Context on Demand
Two access points for the same need:
keeping expert context accessible without interrupting reading.
Transcript as a Jumping Pad
Two access points for the same need:
keeping expert context accessible without interrupting reading.
Research Summary
High-value insights buried in a high-friction transcript design.
I ran a Hotjar survey with 350+ beta users and conducted 7 interviews. The pattern was consistent: investors weren't skipping Panel Calls, they were starting them and abandoning mid-read.
Two consistent friction points emerged:
Research Summary
High-value insights buried in a high-friction transcript design.
I ran a Hotjar survey with 350+ beta users and conducted 7 interviews. The pattern was consistent: investors weren't skipping Panel Calls, they were starting them and abandoning mid-read.
Two consistent friction points emerged:
Design · Speaker Differentiation
Finding the right level of visual guidance without overwhelming the reading experience.
The challenge wasn't just making speakers visually distinct. It was doing so without turning a dense research transcript into a noisy, color-heavy page that competed with the content itself.
OPTION A
Highlighting text by speaker
Highly glanceable
Color overwhelms the content itself
OPTION B
Lightweight vertical bars
Clean reading surface
Fast speaker recognition
Color guides without dominating
Design · Floating Expert Bio
Expert context that stays with you as you read.
The floating bio panel needed to keep expert context accessible throughout the transcript without competing with the content itself.
The core tension: investors need to quickly orient to who's speaking, but also go deeper on an expert when relevant. The panel needed to support both without forcing either.
OPTION A
Highlighting text by speaker
Highly glanceable
Color overwhelms the content itself
OPTION B
Lightweight vertical bars
Clean reading surface
Fast speaker recognition
Color guides without dominating
OPTION C
Lightweight vertical bars
Clean reading surface
Fast speaker recognition
Color guides without dominating